Archive for the ‘AFX News’ Category

AFX Featured in Canadian Running Magazine

Friday, April 27th, 2012

Great news! In the next issue of Canadian Running Magazine, AFX – Ankle Foot maXimizer will be featured in an article on the importance of foot and ankle strength for runners. The author of the article is highly regarded exercise & running science guru, Alex Hutchinson. Here’s a brief excerpt from the piece:

“For runners, it’s well established that many common overuse injuries are linked to weakness in the foot and ankle.  …….AFX is a versatile tool that can target virtually any muscle in the foot or ankle with variable resistance for either concentric or eccentric contractions.”  Complete article here: CdnRunningFootFactors (pdf download)

For a free copy of our ‘AFX Running Program’ visit our Training page at:

Be sure to pick-up a copy of Canadian Running at newsstands, specialty running stores, or subscribe at: .

To learn more about Alex, visit his site at: or check out his ‘Sweat Science’ blog at:

AFX Selected For Tony Hawk Treasure Hunt

Friday, April 13th, 2012

The AFX team is stoked to have AFX as part of the annual Tony Hawk Treasure Hunt (THTH).

THTH started on a whim in 2008 when Tony was driving to work one day and he decided to hide a skateboard behind a bush in a cul-de-sac, and he then send a message via Twitter about the location. Since then it has become a social media phenomenon. Buzz is already building among his 2.9 million+ followers on Twitter as they hope to find one of the over 100 caches that will be hidden all over the globe on April 15.

“We are thrilled that AFX is going to part of this incredible event,’ said Matt Ferguson, Progressive Health’s President and CEO. “Tony Hawk is not only a legend in skateboarding, but he is also renowned for his charity work and how he gives back to the community and his fans. To be included in THTH is truly something special.”

To download a free PDF copy of the AFX Skateboarding Program we developed for THTH, just click: AFX Skateboarding Program

My Love/Hate Relationship with Barefoot Running

Thursday, March 22nd, 2012

Okay, now ‘hate’ is a very strong word, so lets just say I find it extremely discouraging that the barefoot running debate is primarily focused on whether shoes are good or bad, and if runners should be rear-foot or mid-foot striking. Don’t get me wrong, those are very important considerations; however, there is virtually no acknowledgement, discussion, or debate on the fact that most runners, whether barefoot or shod, have incredibly weak feet and ankles… <click for PDF> My Love/Hate Relationship With Barefoot Running

Technical Paper: Importance of Foot & Ankle Strengthening For Dancers

Monday, March 12th, 2012

Dancers perform a multitude of incredibly complex movements utilizing jumps and positions requiring precise balance, so foot and ankle strength and mobility are a must – not only for optimal performance, but also to reduce the risk of foot and ankle injuries, which account for approximately 57% percent of all dance related injuries. To download a pdf copy click AFX Dance Technical Paper …and for a free copy of our AFX Dance Strengthening Program, visit our AFX Training page.

Audio Interview: Key Considerations for Ankle Sprain Exercises

Monday, November 21st, 2011

Please click here: Ankle Sprain Exercises to listen to the latest interview from Rick Kaselj with Matt Ferguson, President and CEO of Progressive Health Innovations.

KineMedics joins AFX Distribution Team

Wednesday, November 9th, 2011

Port Moody, BC – Progressive Health Innovations Inc. (PHI), manufacturer of the AFX – Ankle Foot maXimizer, is pleased to announce the completion of a distribution deal with Kinemedics, one of the premier sports medicine retailers and distributors in Canada.

“KineMedics has built their business by providing scientifically supported solutions, expertise and information” said Matt Ferguson, PHI President and CEO. “Partnering with them is much more than expanding the AFX market, there are also excellent synergies. Both organizations believe in proven science, true innovation, and providing quality education to practitioners and consumers.

Mark Simonson, President of KineMedics, is looking forward to the addition of AFX to the KineMedics family of products, “AFX is the perfect complement to our portfolio of innovative rehabilitation products. The simple design will make it easy for both patients and clinician’s to incorporate it into their therapy protocols. It is based on solid scientific principles and, for a new product on the market, already has a great track record of effectiveness in even complex and chronic injury cases. We think it will be the perfect addition to any therapist’s tool box for the management of foot and ankle injuries.”

To read the complete press release, please click here: KinemedicsNov2011

Basketball Training Program using AFX

Monday, September 12th, 2011

Get the most out of your basketball season this year by incorporating AFX into your strength and conditioning routine.  To see the program used in the successful clinical trial by the UBC and SFU men’s varsity basketball teams please click on the following link:  Basketball training program

AFX Featured on Healthynomics Blog

Wednesday, September 7th, 2011

If you’re looking for a solution to strengthen your feet and ankles, the AFX Ankle Foot Maximizer is an innovative tool that you should take a look at.

With the recent surge in popularity of barefoot / minimalistic running, strengthening the intrinsic muscles of the foot plays a key role in avoiding running injuries – whether you’re running in minimalistic or more traditional running shoes. The AFX can help strengthen these muscles while also helping rehabilitate and prevent common injuries such as shin splints, plantar fasciitis and more.

We were fortunate enough to have Matt Ferguson, President & CEO of Progressive Health Innovations and the maker of the AFX, answer a few questions about the AFX. Healthynomics would like to thank Matt for his time.

To read the entire interview by Mark Kennedy please head over the Healthynomics website here:  Healthynomics

AFX Highlighted in Globe & Mail

Thursday, August 18th, 2011


From Globe and Mail August 14, 2011

During a one-hour run, your feet push off the pavement about 10,000 times — enough of a workout to build some pretty impressive foot muscles, you’d figure.

“Considering the countless miles that runners put in, most think that they have very strong feet,” says Matt Ferguson, the president of Vancouver-based Progressive Health Innovations. “And they do — but for only one motion.”

Running does wonders for the muscles involved in plantar flexion – pointing your toes toward the floor — but leaves a host of other small muscles throughout the foot and ankle weak.  The result is an increased risk of common running injuries like plantar fasciitis, shin splits, Achilles tendon problems and even ankle sprains.

“What many don’t sunderstand is that all those miles running straight forward on flat ground can cause very significant muscle imbalances,” says Mr. Ferguson, whose company recently introduct an all-in-one foot strengthening tool called the AFX Ankle Foot maXimizer.  “Those imbalance can affect their performace and be a major source of injury.”

To read the complete article from the Globe & Mail please click here: G&MAugust14

Medco Sports Medicine Carrying AFX

Tuesday, June 7th, 2011

Burnaby, BC – Progressive Health Innovations Inc. (PHI), manufacturer of the Ankle Foot maXimizer (AFX), is pleased to announce its distribution agreement with Medco Sports Medicine. Medco, the widely recognized division of Patterson Medical, is the largest supplier of medical products to athletic trainers in the United States.

PHI President and CEO Matt Ferguson said, “We are very excited to partner with Medco in this important capacity. Medco has a highly knowledgeable sales team across the United States, backed by wide catalog distribution. Medco also provides valuable conveniences that include 24/7 online ordering and same-day shipping. This combination of an experienced sales force, personal service and around-the-clock sales support will significantly support PHI’s sales growth in 2011 and 2012.”

To read the complete press release please click here: Medco press release 2011