Archive for the ‘AFX News Releases’ Category
AFX Highlighted in Women’s Running Magazine
Monday, May 7th, 2012The great news just keep rolling (running?) in! In the latest edition of Women’s Running Magazine, nationally recognized speaker, writer and running authority, Jenny Hadfield listed AFX – Ankle Foot maXimizer – as one of her favorite things.
Coach Jenny states that AFX is like a personal trainer for your feet, recommending it as a ‘must-have’ for runners that suffer from plantar fasciitis and other foot or ankle injuries. In addition, AFX gets praised for being an easy-to-use, well-designed multitasking device.
Thanks to Coach Jenny and the great people at Women’s Running Magazine for helping get the word out about AFX. To see the full article, pick-up a copy of Womens Running Magazine, and be sure to check out Coach Jenny’s excellent website for great running and exercise advice. Also, for your free pdf copy of the AFX Running Program, visit: www.afx-online.com/training/
About Coach Jenny: Jenny is a published author of three books (Marathoning for Mortals, Running for Mortals, Training for Mortals), writer, coach, speaker and endurance athlete. She has a Bachelor’s degree in Exercise Physiology, a Masters Degree in Exercise Science and is a certified coach and personal trainer. www.jennyhadfield.com
About Women’s Running Magazine: Women’s Running is the world’s largest women-specific running magazine. Women’s Running covers all aspects of the running lifestyle, from active beauty needs to training plans. The Women’s Running mission is simple: to create a high-quality magazine for smart, successful women who use running to balance and enrich their lives. www.womensrunning.com
AFX Featured in Canadian Running Magazine
Friday, April 27th, 2012Great news! In the next issue of Canadian Running Magazine, AFX – Ankle Foot maXimizer will be featured in an article on the importance of foot and ankle strength for runners. The author of the article is highly regarded exercise & running science guru, Alex Hutchinson. Here’s a brief excerpt from the piece:
“For runners, it’s well established that many common overuse injuries are linked to weakness in the foot and ankle. The first line of defence against Achilles tendon problems is strengthening the calf muscles using eccentric contractions. For shin splints, it’s weakness in the muscles around the shin that is thought to be a key risk factor, and strengthening those muscles is a common rehab technique. Ferguson has also found that plantar fasciitis can sometimes be alleviated by working on a variety of foot and ankle muscles, including your toe flexors and plantar flexors.” …….
“For a more focused approach, AFX is a versatile tool that can target virtually any muscle in the foot or ankle with variable resistance for either concentric or eccentric contractions.” – Canadian Running Magazine, May & June 2012 Issue
For a free copy of our ‘AFX Running Program’ visit our Training page at: http://www.afx-online.com/training/
To read the entire article pick-up a copy of Canadian Running at newsstands, specialty running stores, or subscribe at: http://runningmagazine.ca/ .
To learn more about Alex, visit his site at: http://alexhutchinson.net/ or check out his ‘Sweat Science’ blog at: http://sweatscience.runnersworld.com/
AFX Selected For Tony Hawk Treasure Hunt
Friday, April 13th, 2012The AFX team is stoked to have AFX as part of the annual Tony Hawk Treasure Hunt (THTH).
THTH started on a whim in 2008 when Tony was driving to work one day and he decided to hide a skateboard behind a bush in a cul-de-sac, and he then send a message via Twitter about the location. Since then it has become a social media phenomenon. Buzz is already building among his 2.9 million+ followers on Twitter as they hope to find one of the over 100 caches that will be hidden all over the globe on April 15.
“We are thrilled that AFX is going to part of this incredible event,’ said Matt Ferguson, Progressive Health’s President and CEO. “Tony Hawk is not only a legend in skateboarding, but he is also renowned for his charity work and how he gives back to the community and his fans. To be included in THTH is truly something special.”
To download a free PDF copy of the AFX Skateboarding Program we developed for THTH, just click: AFX Skateboarding Program
My Love/Hate Relationship with Barefoot Running
Thursday, March 22nd, 2012Okay, now ‘hate’ is a very strong word, so lets just say I find it extremely discouraging that the barefoot running debate is primarily focused on whether shoes are good or bad, and if runners should be rear-foot or mid-foot striking. Don’t get me wrong, those are very important considerations; however, there is virtually no acknowledgement, discussion, or debate on the fact that most runners, whether barefoot or shod, have incredibly weak feet and ankles… <click for PDF> My Love/Hate Relationship With Barefoot Running
Technical Paper: Importance of Foot & Ankle Strengthening For Dancers
Monday, March 12th, 2012Dancers perform a multitude of incredibly complex movements utilizing jumps and positions requiring precise balance, so foot and ankle strength and mobility are a must – not only for optimal performance, but also to reduce the risk of foot and ankle injuries, which account for approximately 57% percent of all dance related injuries. Foot&AnkleStrengthDance_AFX
Key Considerations for Ankle Sprain Exercises
Monday, November 21st, 2011Please click here: Ankle Sprain Exercises to listen to the latest interview from Rick Kaselj with Matt Ferguson, President and CEO of Progressive Health Innovations.
KineMedics joins AFX Distribution Team
Wednesday, November 9th, 2011Port Moody, BC – Progressive Health Innovations Inc. (PHI), manufacturer of the AFX – Ankle Foot maXimizer, is pleased to announce the completion of a distribution deal with Kinemedics, one of the premier sports medicine retailers and distributors in Canada.
“KineMedics has built their business by providing scientifically supported solutions, expertise and information” said Matt Ferguson, PHI President and CEO. “Partnering with them is much more than expanding the AFX market, there are also excellent synergies. Both organizations believe in proven science, true innovation, and providing quality education to practitioners and consumers.
Mark Simonson, President of KineMedics, is looking forward to the addition of AFX to the KineMedics family of products, “AFX is the perfect complement to our portfolio of innovative rehabilitation products. The simple design will make it easy for both patients and clinician’s to incorporate it into their therapy protocols. It is based on solid scientific principles and, for a new product on the market, already has a great track record of effectiveness in even complex and chronic injury cases. We think it will be the perfect addition to any therapist’s tool box for the management of foot and ankle injuries.”
To read the complete press release, please click here: KinemedicsNov2011
Basketball Training Program using AFX
Monday, September 12th, 2011Get the most out of your basketball season this year by incorporating AFX into your strength and conditioning routine. To see the program used in the successful clinical trial by the UBC and SFU men’s varsity basketball teams please click on the following link: Basketball training program
AFX Ankle Foot Maximizer: A Tool to Strengthen Weak Feet and Ankles
Wednesday, September 7th, 2011If you’re looking for a solution to strengthen your feet and ankles, the AFX Ankle Foot Maximizer is an innovative tool that you should take a look at.
With the recent surge in popularity of barefoot / minimalistic running, strengthening the intrinsic muscles of the foot plays a key role in avoiding running injuries – whether you’re running in minimalistic or more traditional running shoes. The AFX can help strengthen these muscles while also helping rehabilitate and prevent common injuries such as shin splints, plantar fasciitis and more.
We were fortunate enough to have Matt Ferguson, President & CEO of Progressive Health Innovations and the maker of the AFX, answer a few questions about the AFX. Healthynomics would like to thank Matt for his time.
To read the entire interview by Mark Kennedy please head over the Healthynomics website here: Healthynomics
4 Ways Runners Can Strengthen Foot Muscles
Thursday, August 18th, 2011ALEX HUTCHISON
From Globe and Mail August 14, 2011
During a one-hour run, your feet push off the pavement about 10,000 times — enough of a workout to build some pretty impressive foot muscles, you’d figure.
“Considering the countless miles that runners put in, most think that they have very strong feet,” says Matt Ferguson, the president of Vancouver-based Progressive Health Innovations. “And they do — but for only one motion.”
Running does wonders for the muscles involved in plantar flexion – pointing your toes toward the floor — but leaves a host of other small muscles throughout the foot and ankle weak. The result is an increased risk of common running injuries like plantar fasciitis, shin splits, Achilles tendon problems and even ankle sprains.
“What many don’t sunderstand is that all those miles running straight forward on flat ground can cause very significant muscle imbalances,” says Mr. Ferguson, whose company recently introduct an all-in-one foot strengthening tool called the AFX Ankle Foot maXimizer. ”Those imbalance can affect their performace and be a major source of injury.”
To read the complete article from the Globe & Mail please click here: G&MAugust14