Archive for the ‘Media Coverage’ Category

What makes it all worthwhile…

Friday, May 30th, 2014

Periodically we share an article or video about who is using AFX. Usually it is about a Pro or Olympic athlete, and we share it because we are proud that the best in the World trust our product.  But we’re sharing this video because *this* is what creating a health technology product is all about. See the story of Darren, an amazing 12-year old boy who is recovering from a brain tumour and learning to run again. (click on image)

Darren's Journey Recovering From A Cancerous Brain Tumour


BC Endurance Project Gets Support from AFX

Thursday, March 6th, 2014

Check-out the coverage of our sponsorship of the BC Endurance Project running team in Athletics Illustrated! It’s fantastic working with the BCEP team members, not only is the team filled with National Champs and Olympians, but their dedication and incredible work ethic is inspiring…. and now with stronger feet and ankles, we can’t wait to see what this season brings!

Read the full article here.

Canadian Running thinks AFX is “Gear you should know about”

Thursday, March 7th, 2013

Nice piece of coverage of AFX – Ankle Foot maXimizer in the latest edition of Canadian Running Magazine . Running is an industry dominated by information (and marketing dollars!!) on running shoes, fancy watches and tech clothing. Don’t get us wrong, good shoes and good gear are important, but they don’t amount to much if you can’t run because of plantar fasciitis, shin splints, Achilles tendonitis, ankle instability, etc.. Thanks to Canadian Running for helping us get the word out there that strong feet and ankles are important! <download image here>

Health Fads That Harm

Wednesday, January 16th, 2013

Progressive Health / AFX President & CEO, Matt Ferguson, weighs-in on barefoot running for At AFX we’ve always been supportive of barefoot activity/running, provided that it is done gradually with specific focus on strengthening the feet & ankles while re-training your body to enable proper biomechanics. Check-out what Matt had to say:

How to Assess, Then Treat Painful Ankles

Friday, November 2nd, 2012

In his regular column for the Province Newspaper, Kinesiologist and Performance Specialist Rob Williams discusses how strengthening and improving the mobility of your feet and ankles, can help resolve ankle pain. To read the article, download the pdf here: How to Assess and Treat Painful Ankles (our apologies for the poor quality, it was an online column over multiple pages so it was a bit of a cut, paste & scan exercise :))

To check out more of Rob’s insights in to other sports medicine and athletic performance topics, be sure to check out the William Health Group Blog.

Fixing Your Feet: Ankle Sprains

Thursday, June 14th, 2012

AFX was recently featured in a blog on the website ‘’. Fixing Your Feet is the online home of John Vonhof, a medical professional and highly regarded authority on walking, running, hiking and endurance racing.

The blog is called ‘Ankle Sprains: Going Beyond R.I.C.E.’ and it is written by Timberly George, an endurance athlete and award-winning sports physiotherapist who practices at City Sports Physiotherapy. Timberly discusses the various grades of ankle sprains, why it is not wise to just ‘walk it off’, and provides various easy-to-follow exercises that you can do to get stronger and stay healthy.

To read Timberly’s article, visit Fixing Your Feet and for the our free AFX Ankle Sprain program and video, visit our Rehabilitation page here.

Thanks very much to Timberly and John for getting the word out that when it comes to ankle sprains, strengthening is key to making a full recovery and avoiding issues in the future.

AFX Highlighted in Women’s Running Magazine

Monday, May 7th, 2012

The great news just keep rolling (running?) in! In the latest edition of Women’s Running Magazine, nationally recognized speaker, writer and running authority, Jenny Hadfield listed AFX – Ankle Foot maXimizer – as one of her favorite things.

Coach Jenny states that AFX is like a personal trainer for your feet, recommending it as a ‘must-have’ for runners that suffer from plantar fasciitis and other foot or ankle injuries. In addition, AFX gets praised for being an easy-to-use, well-designed multitasking device.

Thanks to Coach Jenny and the great people at Women’s Running Magazine for helping get the word out about AFX. To see the full article, pick-up a copy of Womens Running Magazine, and be sure to check out Coach Jenny’s excellent website for great running and exercise advice. Also, for your free pdf copy of the AFX Running Program, visit:


About Coach Jenny: Jenny is a published author of three books (Marathoning for Mortals, Running for Mortals, Training for Mortals), writer, coach, speaker and endurance athlete. She has a Bachelor’s degree in Exercise Physiology, a Masters Degree in Exercise Science and is a certified coach and personal trainer.

About Women’s Running Magazine: Women’s Running is the world’s largest women-specific running magazine. Women’s Running covers all aspects of the running lifestyle, from active beauty needs to training plans. The Women’s Running mission is simple: to create a high-quality magazine for smart, successful women who use running to balance and enrich their lives.

AFX Featured in Canadian Running Magazine

Friday, April 27th, 2012

Great news! In the next issue of Canadian Running Magazine, AFX – Ankle Foot maXimizer will be featured in an article on the importance of foot and ankle strength for runners. The author of the article is highly regarded exercise & running science guru, Alex Hutchinson. Here’s a brief excerpt from the piece:

“For runners, it’s well established that many common overuse injuries are linked to weakness in the foot and ankle.  …….AFX is a versatile tool that can target virtually any muscle in the foot or ankle with variable resistance for either concentric or eccentric contractions.”  Complete article here: CdnRunningFootFactors (pdf download)

For a free copy of our ‘AFX Running Program’ visit our Training page at:

Be sure to pick-up a copy of Canadian Running at newsstands, specialty running stores, or subscribe at: .

To learn more about Alex, visit his site at: or check out his ‘Sweat Science’ blog at:

Audio Interview: Key Considerations for Ankle Sprain Exercises

Monday, November 21st, 2011

Please click here: Ankle Sprain Exercises to listen to the latest interview from Rick Kaselj with Matt Ferguson, President and CEO of Progressive Health Innovations.

AFX Featured on Healthynomics Blog

Wednesday, September 7th, 2011

If you’re looking for a solution to strengthen your feet and ankles, the AFX Ankle Foot Maximizer is an innovative tool that you should take a look at.

With the recent surge in popularity of barefoot / minimalistic running, strengthening the intrinsic muscles of the foot plays a key role in avoiding running injuries – whether you’re running in minimalistic or more traditional running shoes. The AFX can help strengthen these muscles while also helping rehabilitate and prevent common injuries such as shin splints, plantar fasciitis and more.

We were fortunate enough to have Matt Ferguson, President & CEO of Progressive Health Innovations and the maker of the AFX, answer a few questions about the AFX. Healthynomics would like to thank Matt for his time.

To read the entire interview by Mark Kennedy please head over the Healthynomics website here:  Healthynomics